The Legacy of Polo - Drass Kargil/ Kashmir
Rohit Singh Negi Productions is a Films, Campaigns & Initiatives Production Company based in New Delhi, India. It was founded by Rohit Singh Negi & Dr.Reshmi Nair Filmmakers and Pioneers of Social Branding.
The Company works in the fields of:-
*Tourism *Culture *Destinations *Heritage *Legacy *Hospitality & Homestays Showcase *Corporate / Products / Service Showcase *Social Branding
The Company's Campaign has been instrumental in the Mission to promote Tourism in the Kashmir Region and to preserve the Ancient Martial Sport of Polo in The Ladakh Region.
Film & Campaign
A Himalayan Legacy - Polo
In 2010, Rohit Singh Negi Productions produced a Social Branding Campaign Film titled "A Himalayan Legacy: Polo". The Film showcased the History of Polo in the Kargil Region and its importance to the local culture. The film has a unique & fascinating storytelling technique which features original interviews with local polo players and significant stakeholders.
The Film- "A Himalayan Legacy: Polo" was critically acclaimed by the stakeholders & was screened at many locations in Srinagar, Gulmarg, Leh, Drass and is watched by the international Polo Fraternity across the globe. The film has helped raise awareness of Polo in the Kargil-Drass-Leh-Ladakh Region and has promoted Rural Tourism & Development in the area.
Rohit Singh Negi Productions has showcased The Drass Polo Club as one of the most "unique" Polo Clubs in the world, which stands as an Iconic Symbol of the Spirit of the People of Ladakh. It is located in the Drass Region 30kms away from Kargil. The Film was a catalyst in showcasing The Drass Polo Club and the remarkable cultural legacy of this Himalayan Town which Rohit Singh Negi believes is "The Cradle of Polo".
Author's Note:-
This Region is a sentinel town on the Indo-Pak Border & has been the canvas of a major Aggression between two Nations. The semblance of security and normalcy that is visible in this stark Himalayan Region is the direct result of the highly patriotic, efficient, socially responsible and remarkable Indian Army.... I would not have been inspired to do this Campaign and Initiative without their support.
Further , the unflinching commitment to the Development of J& K by the young Chief Minister Omar Abdullah and his Administration's support to my crew that encouraged me to create this most unusual Initiative & Campaign. It is unlikely that I could create another Campaign like this without the support that I got from so many people specially from my Office that allowed me to delve into my past Hospitality Training and diverse Tourism Campaigns background to create this unparalleled Tourism Initiative.... We were blessed.
Ofcourse I will also thank our other stakeholders who also benefitted hugely by this very successful Campaign in which they invested.
Rohit Singh Negi Productions is a leading Film Production Company whose films & campaigns are unique, original, informative, unconventional ....in their most unique social Branding style which they have pioneered.
They remain independent Producers who pick their Campaigns selectively and come on board as Social Branding Stakeholders and not as just FilmMakers. Every Initiative of theirs is beneficial to each of the various stakeholders that they identify and bring onboard. They remain the most dynamic catalysts in not only showcasing The Region but also bringing Development to it by elevating the stakeholders to high visibility Brands.
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