Social Media Analytics for Smart People © Rohit Singh Negi / Reshmi Nair

#Reach & #Impressions are the most important #SocialMedia Analytics which tell you if your Content is good…Specially if your Reach is far more than your #Followers 

🔹Reach  &🔹Impressions are absolutely crucial #Metrics for understanding how your Social Media content is performing. They offer valuable insights, but it's important to understand the distinction between them and how they contribute to the bigger picture.

Here's a breakdown:

🔺Reach:

This tells you the number of unique users who saw your content. It's a measure of how many people you're getting in front of.

🔺Impressions:

This indicates the total number of times your content was displayed, regardless of whether it was seen by one person multiple times or multiple unique people. 

So, having a Reach that surpasses your Followers count is a great sign! It means your content is resonating with people beyond your immediate circle and is being shared or shown through other avenues like algorithms or hashtags.

However, focusing solely on high reach doesn't necessarily equate to good content. 

⏺️Here's why:

🔹Engagement:  

Just because people see your content doesn't mean they find it valuable. Look at engagement metrics like likes, comments, shares, and clicks to understand how people are interacting with your content. High engagement indicates people are interested and taking action.

🔹Content Type:  

Consider the content type. Eye-catching visuals might drive high impressions, but informative content might lead to lower impressions with higher engagement.

🔹Track both Reach & Engagement:

Monitor both metrics to understand how many people you're reaching and how they're responding.

🔹Focus on Quality Content:  

Create valuable and engaging content that resonates with your target audience. 

🔹Analyze & Adapt  

Use analytics to see what content performs well and adapt your strategy accordingly.

Beware of People with “Fake Followers”…. 

Eg. Zero posts …many Followers 

©🔹#RohitSinghNegi🔹#ReshmiNair

🔹Creating Narratives 

🔸Pioneers of Social Branding :-

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