Omar Abdullah's enduring Kashmir Tourism Legacy © Rohit Singh Negi

Omar Abdullah - A Tourism Legacy 

🎬👉🔗 Kashmir Campaign Playlist

Omar Abdullah's Tourism Legacy remains unparalleled across India. Created between 2009- 13, It was brought to life by Rohit Singh Negi Productions & showcases a unique approach that emphasizes engaging local stakeholders in the Kashmir Campaign. This innovative technique of Social Branding of Tourism & Destinations, was pioneered by Rohit Singh Negi, it ensures that the Tourism Initiatives are not only sustainable but also beneficial to the communities involved.

This Campaign forwards a progressive & dynamic leadership essence as an extension of Omar Abdullah's Tourism excellence & vision for Jammu & Kashmir. It picked Srinagar, The Valley, Drass- Kargil, Leh, Gulmarg as subjects which were catalysts in  The Kashmir Campaign... to revive Tourism and create Tourism Excellence for Kashmir & India. 

1. Local Engagement: It actively involves local artisans, guides, and businesses, fostering a sense of ownership and pride among residents. This approach enhances the authenticity of the tourism experience, allowing visitors to connect deeply with Kashmiri culture.

2. Community-Centric Storytelling: Through interviews and narratives from locals, the campaign captures the rich heritage and traditions of the valley, making the stories more relatable and impactful. This storytelling invites travelers to appreciate the cultural depth of each location.

3. Sustainable Practices: By collaborating with local stakeholders, it promotes eco-friendly practices that protect the environment while supporting local economies. This includes initiatives like responsible trekking and sustainable lodging options.

4. Tailored Experiences: The campaign emphasizes personalized experiences, from guided tours by locals to workshops on traditional crafts, allowing tourists to immerse themselves in the local way of life.

Through this unique approach, The Kashmir Campaign not only highlights the beauty of Kashmir but also empowers its people, creating a tourism model that is both enriching for visitors and beneficial for the community stakeholders... 

© #RohitSinghNegi/ Dr. #ReshmiNair 

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🔹Tourism Culture Destinations Heritage 🔹Legacy Hospitality 

🔹The BicycleMan Initiative 

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